FountainbleauRecruiter Since 2001
the smart solution for Fountainbleau jobs

Associate Digital Media Director

Company: Zimmerman Advertising
Location: Fort Lauderdale
Posted on: June 12, 2021

Job Description:

23 Mar 2021

Job Description

Overall Objective

The Associate Digital Media Director is responsible for directing, planning and implementing interactive media campaigns, and managing the digital activation team.

Responsibilities

  • Direct, plan and implement interactive media campaigns including: CPM, CPC, CPL and numerous retargeting media placements
  • Search engine marketing - SEO and SEM initiatives
  • Social Media - planning of paid social media
  • Rich media and online video placements
  • Direct, plan, and implement emerging interactive media campaigns including:
  • Instant text messaging
  • Content sponsorships
  • Mobile and text marketing
  • Programmatic online buying - display, video and mobile using agency preferred vendor platforms (Tube Mogul, Torrential), as well as others
  • Viral and Blog marketing
  • Buzz marketing/reporting/coordination
  • CRM and prospecting initiatives
  • Direct the entire interactive digital team so that they have the knowledge, resources and expertise to create result-driven digital media plans
  • Work as part of the integrated media planning group, applying interactive media solutions to overall client objectives
  • Develop, present, implement and optimize interactive media plans and strategies
  • Plan interactive strategy in tandem with traditional media planning teams
  • Work with media planning, account service, social media, creative teams and analytics teams to determine what specific needs are for interactive advertising
  • Utilize available interactive media planning tools (i.e., comScore, eMarketer and other industry research, client's historical media activity reports) to develop interactive media plans
  • Optimize the campaign with media vendors ongoing
  • Work together with creative teams to ensure creative specifications of negotiated plan are satisfied
  • Present media plans directly to clients who may, or may not, have expertise in interactive media
  • Develop POVs as needed in response to client and planning team requests
  • Actively provide relevant information about trends in interactive media to planning group, agency stakeholders and clients
  • Negotiate with interactive and media and PURL's vendors and provide a final negotiated recommendation to the client
  • Monitor media campaigns via third-party ad serving software, having daily, weekly and/or monthly campaign performance meetings internally and reporting results to client
  • Prepare and present interactive media information to selected publics, as necessary (industry groups)
  • Develop "Media Alerts" and documents for ZADV.com and regular client mailings
  • Supervise and train associate media director, supervisors, and junior level staff

Requirements

  • Bachelor's degree in related field or equivalent experience
  • 7+ years media planning experience of Senior or Supervisor Level
  • Third-party ad serving, tracking and reporting expertise (e.g. Double-click)
  • Strong knowledge of online media campaign/tracking tools including DoubleClick's DCP/ DART systems.
  • Experience directly managing and supervising a digital media team
  • Proven ability to conceive and develop quality, well-conceived and successful media plans
  • MS Office: Internet Explorer, Excel, Word and PowerPoint
  • Experience with most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons
  • Proficient with comScore or similar product, MS Office (Internet Explorer, Excel, Word and PowerPoint)
  • Experience in working with retail clients is highly desirable

The responsibilities are many, various, and not limited to those written in this document.

Keywords: Zimmerman Advertising, Fountainbleau , Associate Digital Media Director, Other , Fort Lauderdale, Florida

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Log In or Create An Account

Get the latest Florida jobs by following @recnetFL on Twitter!

Fountainbleau RSS job feeds